Media Literacy, (9th Edition)

Media Literacy (9th Edition) | Testbank

By: W. James Potter
About this Textbook
ISBN-10: 1506366287
/ ISBN-13: 9781506366289
Edition: (9th Edition)
Format: MS Word /or PDF
Published By: SAGE Publications, Inc

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Table of contents:

Preface
Part I: Foundations
Chapter 1: Why Increase Media Literacy?
Chapter 2: Defining Media Literacy
Chapter 3: The Media Literacy Model
Chapter 4: Developing Media Literacy
Part II: Knowledge Structures of Media Content
Chapter 5: Reality and Media Messages
Chapter 6: Entertainment Content
Chapter 7: What Is News?
Chapter 8: Advertising
Part III: Knowledge Structures of Media Industries
Chapter 9: Development of the Mass Media Industries
Chapter 10: Economic Perspective
Chapter 11: Who Owns and Controls the Mass Media?
Chapter 12: What Is An Audience?
Part IV: Knowledge Structures of Media Effects
Chapter 13: Broadening Our Perspective on Media Effects
Chapter 14: How Does the Effects Process Work?
Chapter 15: Effects on Institutions
Part V: Increasing Media Literacy
Chapter 16: The Importance of Real-World Knowledge
Chapter 17: Personal Strategy for Increasing Media Literacy
Chapter 18: Helping Others Increase Media Literacy
Part VI: Issues in Media Literacy
Chapter 19: Media Influence on Sports
Chapter 20: Media Violence
Chapter 21: Privacy and Piracy With the Media
Appendix A: Profiles of the Mass Media Industries
Appendix B: Immediate and Long Term Effects of Media on Individuals
Appendix C: Media Literacy Organizations
References
Index
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