Marketing Management,(15th Edition)

 Marketing Management (15th Edition) | Testbank

By: Philip T Kotler , Kevin Lane Keller
About this Textbook
ISBN-10: 133856461
/ ISBN-13: 9780133856460
Edition: (15th Edition)
Format: MS Word /or PDF
Published By: Prentice Hall

Testbank

$50

22%
OFF
or

Get more savings using the coupon code "Testbankszip" on the check out page.


Resource Type:

Ebook Title:

Authors:

Publisher:

Yes , you are going to get a digital file with exam Questions and Answers for the Textbook “ Marketing Management by (15th Edition), 

After successfully completed your order, you get an automated email with payment id and a downloadable link for the  Marketing Management Testbank 

ZIP is a standard file format that’s used to compress one or more chapters or files into a single location, to open a zip file you need to install Winzip free from their official website at link

The majority of the exam chapters are either in Word or PDF format, it depends on how it was released by the publisher.

 

Absolutely! TestBanksZip gives you the option to get a free chapter before investing in the entire product.

If you don’t get your download within 2 hours, please contact us. In the rare event that your product cannot be delivered, a refund will be issued promptly.

If for some reason your files are corrupted, please contact our team to resolve the issues or to obtain a refund.

Other than the reasons listed, all sales are considered final. Please make sure you are careful to purchase the right item before completing your transaction.

You can view our complete refund policy here.

If you need assistance regarding purchaing any of our listed study guides, you can fill the contact us form page.Our support agent will get in touch with you.

Table of content:

Part 1. Understanding Marketing Management
1. Defining Marketing for the New Realities
2. Developing Marketing Strategies and Plans

Part 2. Capturing Marketing Insights
3. Collecting Information and Forecasting Demand
4. Conducting Marketing Research

Part 3. Connecting with Customers
5. Creating Long-term Loyalty Relationships
6. Analyzing Consumer Markets
7. Analyzing Business Markets
8. Tapping into Global Markets

Part 4. Building Strong Brands
9. Identifying Market Segments and Targets
10. Crafting the Brand Positioning
11. Creating Brand Equity
12. Meeting Competition and Driving Growth

Part 5. Shaping the Market Offerings
13. Setting Product Strategy
14. Designing and Managing Services
15. Introducing New Market Offerings
16. Developing Pricing Strategies and Programs

Part 6. Delivering Value
17. Designing and Managing Integrated Marketing Channels
18. Managing Retailing, Wholesaling, and Logistics

Part 7. Communicating Value
19. Designing and Managing Integrated Marketing Communications
20. Managing Digital Communications: Online, Social Media and Mobile Marketing
21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling

Part 8. Managing the Marketing Organization
23. Conducting Marketing Responsibly for Long-Term Success

Reviews

Create a Free Account

* We don’t share your personal info with anyone. Check out our Privacy Policy for more information