Research Methods for Business Students, (5th Edition)

 Research Methods for Business Students (5th Edition)

By: Mark NK Saunders
About this Book
ISBN-10: 0273716867
/ ISBN-13: 9780273716860
Edition: (5th Edition)
Format: MS Word /or PDF

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Table of contents:

Table of Contents
1 Business and management research, reflective diaries and the purpose of this book

2 Formulating and clarifying the research topic

3 Critically reviewing the literature

4 Understanding research philosophies and approaches

5 Formulating the research design

6 Negotiating access and research ethics

7 Selecting samples

8 Using secondary data

9 Collecting primary data through observation

10 Collecting primary data using semi-structured, in-depth and group interviews

11 Collecting primary data using questionnaires

12 Analysing quantitative data

13 Analysing qualitative data

14 Writing and presenting your project report

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