Testbankszip for study guides

Research Methods For Business: A Skill Building Approach

Research Methods For Business: A Skill Building Approach 7th Edition

By: Carol M. Lehman, Debbie D. DuFrene
ISBN-10: 1119165555
/ ISBN-13: 9781119266846
Edition: 7th Edition
Language: English
				
					=> All chapters included .
=> Download zip file into your device
=> Dedicated support
=> Affordable pricing 

				
			
secure-stripe-payment-logo.png

TEST BANK

$30

Contact

Digital product.

COVER

TITLEPAGE

ABOUT THE AUTHORS

PREFACE

    • CHANGES IN THE SEVENTH EDITION
    • HOW TO USE THIS SEVENTH EDITION
    • COMPANION WEBSITES

ACKNOWLEDGMENTS

CHAPTER 1: INTRODUCTION TO RESEARCH

    • INTRODUCTION
    • TYPES OF BUSINESS RESEARCH: APPLIED AND BASIC
    • MANAGERS AND RESEARCH
    • INTERNAL VERSUS EXTERNAL CONSULTANTS/RESEARCHERS
    • KNOWLEDGE ABOUT RESEARCH AND MANAGERIAL EFFECTIVENESS
    • ETHICS AND BUSINESS RESEARCH
    • SUMMARY
    • DISCUSSION QUESTIONS
    • CASE QUESTIONS

CHAPTER 2: THE SCIENTIFIC APPROACH AND ALTERNATIVE APPROACHES TO INVESTIGATION

    • INTRODUCTION
    • THE HALLMARKS OF SCIENTIFIC RESEARCH
    • THE HYPOTHETICO-DEDUCTIVE METHOD
    • ALTERNATIVE APPROACHES TO RESEARCH
    • SUMMARY
    • DISCUSSION QUESTIONS

CHAPTER 3: DEFINING AND REFINING THE PROBLEM

    • INTRODUCTION
    • THE BROAD PROBLEM AREA
    • PRELIMINARY RESEARCH
    • DEFINING THE PROBLEM STATEMENT
    • THE RESEARCH PROPOSAL
    • MANAGERIAL IMPLICATIONS
    • ETHICAL ISSUES IN THE PRELIMINARY STAGES OF INVESTIGATION
    • SUMMARY
    • DISCUSSION QUESTIONS

CHAPTER 4: THE CRITICAL LITERATURE REVIEW

    • INTRODUCTION
    • HOW TO APPROACH THE LITERATURE REVIEW
    • ETHICAL ISSUES
    • SUMMARY
    • DISCUSSION QUESTIONS
    • PRACTICE PROJECT
    • APPENDIX
    • SOME ONLINE RESOURCES USEFUL FOR BUSINESS RESEARCH
    • BIBLIOGRAPHICAL DATABASES
    • APA FORMAT FOR REFERENCING RELEVANT ARTICLES
    • REFERENCING AND QUOTATION IN THE LITERATURE REVIEW SECTION

CHAPTER 5: THEORETICAL FRAMEWORK AND HYPOTHESIS DEVELOPMENT

    • INTRODUCTION
    • THE NEED FOR A THEORETICAL FRAMEWORK
    • VARIABLES
    • HOW THEORY IS GENERATED
    • HYPOTHESIS DEVELOPMENT
    • MANAGERIAL IMPLICATIONS
    • SUMMARY
    • DISCUSSION QUESTIONS
    • PRACTICE PROJECT

CHAPTER 6: ELEMENTS OF RESEARCH DESIGN

    • INTRODUCTION
    • THE RESEARCH DESIGN
    • ELEMENTS OF RESEARCH DESIGN
    • MIXED METHODS
    • TRADE-OFFS AND COMPROMISES
    • MANAGERIAL IMPLICATIONS
    • SUMMARY
    • DISCUSSION QUESTIONS

CHAPTER 7: INTERVIEWS

    • INTRODUCTION
    • PRIMARY DATA COLLECTION METHODS
    • INTERVIEWS
    • ADVANTAGES AND DISADVANTAGES OF INTERVIEWS
    • SUMMARY
    • DISCUSSION QUESTIONS

CHAPTER 8: DATA COLLECTION METHODS: OBSERVATION

    • INTRODUCTION
    • DEFINITION AND PURPOSE OF OBSERVATION
    • FOUR KEY DIMENSIONS THAT CHARACTERIZE THE TYPE OF OBSERVATION
    • TWO IMPORTANT APPROACHES TO OBSERVATION
    • ADVANTAGES AND DISADVANTAGES OF OBSERVATION
    • SUMMARY
    • DISCUSSION QUESTIONS

CHAPTER 9: ADMINISTERING QUESTIONNAIRES

    • INTRODUCTION
    • TYPES OF QUESTIONNAIRES
    • GUIDELINES FOR QUESTIONNAIRE DESIGN
    • INTERNATIONAL DIMENSIONS OF SURVEYS
    • REVIEW OF THE ADVANTAGES AND DISADVANTAGES OF DIFFERENT DATA COLLECTION METHODS AND WHEN TO USE EACH
    • MULTIMETHODS OF DATA COLLECTION
    • MANAGERIAL IMPLICATIONS
    • ETHICS IN DATA COLLECTION
    • SUMMARY
    • DISCUSSION QUESTIONS

CHAPTER 10: EXPERIMENTAL DESIGNS

    • INTRODUCTION
    • THE LAB EXPERIMENT
    • THE FIELD EXPERIMENT
    • EXTERNAL AND INTERNAL VALIDITY IN EXPERIMENTS
    • TYPES OF EXPERIMENTAL DESIGN AND VALIDITY
    • SIMULATION
    • ETHICAL ISSUES IN EXPERIMENTAL DESIGN RESEARCH
    • MANAGERIAL IMPLICATIONS
    • SUMMARY
    • DISCUSSION QUESTIONS
    • APPENDIX
    • FURTHER EXPERIMENTAL DESIGNS

CHAPTER 11: MEASUREMENT OF VARIABLES: OPERATIONAL DEFINITION

    • INTRODUCTION
    • HOW VARIABLES ARE MEASURED
    • OPERATIONAL DEFINITION (OPERATIONALIZATION)
    • INTERNATIONAL DIMENSIONS OF OPERATIONALIZATION
    • SUMMARY
    • DISCUSSION QUESTIONS

CHAPTER 12: MEASUREMENT: SCALING, RELIABILITY AND VALIDITY

    • INTRODUCTION
    • FOUR TYPES OF SCALES
    • RATING SCALES
    • RANKING SCALES
    • INTERNATIONAL DIMENSIONS OF SCALING
    • GOODNESS OF MEASURES
    • REFLECTIVE VERSUS FORMATIVE MEASUREMENT SCALES
    • SUMMARY
    • DISCUSSION QUESTIONS
    • APPENDIX
    • EXAMPLES OF SOME MEASURES

CHAPTER 13: SAMPLING

    • INTRODUCTION
    • POPULATION, ELEMENT, SAMPLE, SAMPLING UNIT, AND SUBJECT
    • SAMPLE DATA AND POPULATION VALUES
    • THE SAMPLING PROCESS
    • PROBABILITY SAMPLING
    • NONPROBABILITY SAMPLING
    • INTERMEZZO: EXAMPLES OF WHEN CERTAIN SAMPLING DESIGNS WOULD BE APPROPRIATE
    • ISSUES OF PRECISION AND CONFIDENCE IN DETERMINING SAMPLE SIZE
    • SAMPLE DATA AND HYPOTHESIS TESTING
    • THE SAMPLE SIZE
    • SAMPLING AS RELATED TO QUALITATIVE STUDIES
    • MANAGERIAL IMPLICATIONS
    • SUMMARY
    • DISCUSSION QUESTIONS

CHAPTER 14: QUANTITATIVE DATA ANALYSIS

    • INTRODUCTION
    • GETTING THE DATA READY FOR ANALYSIS
    • GETTING A FEEL FOR THE DATA
    • EXCELSIOR ENTERPRISES: DESCRIPTIVE STATISTICS PART 1
    • TESTING THE GOODNESS OF MEASURES
    • EXCELSIOR ENTERPRISES: DESCRIPTIVE STATISTICS PART 2
    • SUMMARY
    • DISCUSSION QUESTIONS

CHAPTER 15: QUANTITATIVE DATA ANALYSIS: HYPOTHESIS TESTING

    • INTRODUCTION
    • TYPE I ERRORS, TYPE II ERRORS, AND STATISTICAL POWER
    • CHOOSING THE APPROPRIATE STATISTICAL TECHNIQUE
    • EXCELSIOR ENTERPRISES: HYPOTHESIS TESTING
    • DATA WAREHOUSING, DATA MINING, AND OPERATIONS RESEARCH
    • SOME SOFTWARE PACKAGES USEFUL FOR DATA ANALYSIS
    • SUMMARY
    • DISCUSSION QUESTIONS

CHAPTER 16: QUALITATIVE DATA ANALYSIS

    • INTRODUCTION
    • THREE IMPORTANT STEPS IN QUALITATIVE DATA ANALYSIS
    • RELIABILITY AND VALIDITY IN QUALITATIVE RESEARCH
    • SOME OTHER METHODS OF GATHERING AND ANALYZING QUALITATIVE DATA
    • BIG DATA
    • SUMMARY
    • DISCUSSION QUESTIONS

CHAPTER 17: THE RESEARCH REPORT

    • INTRODUCTION
    • THE WRITTEN REPORT
    • CONTENTS OF THE RESEARCH REPORT
    • ORAL PRESENTATION
    • SUMMARY
    • DISCUSSION QUESTIONS
    • APPENDIX
    • EXAMPLES
    • REPORT 1: SAMPLE OF A REPORT INVOLVING A DESCRIPTIVE STUDY
    • REPORT 2: SAMPLE OF A REPORT OFFERING ALTERNATIVE SOLUTIONS AND EXPLAINING THE PROS AND CONS OF EACH ALTERNATIVE
    • REPORT 3: EXAMPLE OF AN ABRIDGED BASIC RESEARCH REPORT

A FINAL NOTE TO STUDENTS

STATISTICAL TABLES

GLOSSARY

BIBLIOGRAPHY

INDEX

END USER LICENSE AGREEMENT

Reviews

There are no reviews yet.

Be the first to review “Test Bank for Research Methods For Business: A Skill Building Approach 7th Edition by Uma Sekaran Roger J. Bougie”

Resource Type:

Authors:

Reviews

Create a Free Account

* We don’t share your personal info with anyone. Check out our Privacy Policy for more information