Testbankszip for study guides

Media Literacy

Media Literacy 10th Edition

By: W. James Potter
ISBN-10: 1071814451
/ ISBN-13: 9781071814499
Edition: 10th Edition
Language: English
				
					=> All chapters included .
=> Download zip file into your device
=> Dedicated support
=> Affordable pricing 

				
			
secure-stripe-payment-logo.png

TEST BANK

$30

Contact

Digital product.

PART I • INTRODUCTION

    • Chapter 1 • Why Increase Media Literacy?
    • The Information Problem
    • Growth Is Accelerating
    • High Degree of Exposure
    • Keeping Up
    • Dealing with the Information Problem
    • Our Mental Hardware
    • Our Mental Software
    • Automatic Routines
    • Advantages and Disadvantages
    • The Big Question
    • Summary
    • Further Reading
    • Keeping Up to Date
    • Chapter 2 • Media Literacy Approach
    • What Is Media Literacy?
    • The Three Building Blocks of Media Literacy
    • Skills
    • Knowledge Structures
    • Personal Locus
    • The Definition of Media Literacy
    • Media Literacy Is Multidimensional
    • Media Literacy Is a Continuum, Not a Category
    • The Development of Media Literacy
    • Advantages of Developing a Higher Degree of Media Literacy
    • Appetite for Wider Variety of Media Messages
    • More Self-Programming of Mental Codes
    • More Control over Media
    • Summary
    • Further Reading
    • Exercise

PART II • EFFECTS

    • Chapter 3 • Broadening Our Perspective on Media Effects
    • Four-Dimensional Analytical Tool
    • Timing of Effects
    • Valence of Effects
    • Consumer Perspective
    • Media Business Perspective
    • Intentionality of Effects
    • Consumer Perspective
    • Media Business Perspective
    • Type of Effects
    • Cognitive-Type Effect
    • Belief-Type Effect
    • Attitudinal-Type Effect
    • Physiological-Type Effect
    • Emotional-Type Effect
    • Behavioral-Type Effect
    • Macro-Type Effects
    • Using the Four-Dimensional Analytic Tool
    • The Example of Addiction
    • The Analysis
    • Becoming More Media Literate
    • Summary
    • Further Reading
    • Exercises
    • Chapter 4 • How Does the Media Effects Process Work?
    • Media Effects Are Constantly Occurring
    • Manifested Effects and Process Effects
    • Baseline Effects and Fluctuation Effects
    • Factors Influencing Media Effects
    • Baseline Factors
    • Demographics
    • Developmental Maturities
    • Cognitive Abilities
    • Personal Locus
    • Knowledge Structures
    • Sociological Factors
    • Media Exposure Habits
    • Fluctuation Factors
    • Content of the Messages
    • Context of Portrayals
    • Cognitive Complexity of Content
    • Motivations
    • States
    • Degree of Identification
    • Process of Influence
    • Thinking about Blame
    • Becoming More Media Literate
    • Summary
    • Further Reading
    • Keeping Up to Date
    • Exercises

PART III • INDUSTRY

    • Chapter 5 • Development of the Mass Media Industries
    • The Evolution Pattern
    • Stages of Evolution
    • Innovation Stage
    • Penetration Stage
    • Peak Stage
    • Decline Stage
    • Adaptation Stage
    • Comparisons across Mass Media
    • Revolution Pattern of Development
    • The Analog Media
    • Channel
    • Decision Making
    • Messages
    • The Digital Media
    • Channel
    • Decision Making
    • Messages
    • Range of Experiences
    • Convergence
    • Profile of Mass Media Workforce
    • Summary
    • Further Reading
    • Keeping Up to Date
    • Exercises
    • Chapter 6 • Economic Perspective
    • The Media Game of Economics
    • The Players
    • The Goal
    • Characteristics of the Game
    • Nature of Competition
    • Complex Interdependency among Players
    • Importance of Valuing Resources Well
    • Digital Convergence
    • Media Industry Strategies
    • Maximizing Profits
    • Increasing Revenue
    • Minimizing Expenses
    • Constructing Audiences
    • Attracting People to Niche Audiences
    • Conditioning Audiences
    • Reducing Risk
    • Consumers’ Strategies
    • Default Strategy
    • Media Literacy Strategy
    • Summary
    • Further Reading
    • Keeping Up to Date
    • Exercises

PART IV • AUDIENCE

    • Chapter 7 • Audience: Industry Perspective
    • The Shift from Mass to Niche Perspective on Audience
    • What Is a Mass Audience?
    • Rejection of the Idea of a Mass Audience
    • The Idea of Niche Audiences
    • Identifying Niches
    • Geographic Segmentation
    • Demographic Segmentation
    • Social Class Segmentation
    • Geodemographic Segmentation
    • Psychographic Segmentation
    • Twelve American Lifestyles
    • VALS Typology
    • Attracting Audiences
    • Appeal to Existing Needs and Interests
    • Cross-Media and Cross-Vehicle Promotion
    • Conditioning Audiences
    • Summary
    • Further Reading
    • Exercises
    • Chapter 8 • Audience: Individual Perspective
    • Information Processing
    • Filtering
    • Meaning Matching
    • Meaning Construction
    • Analyzing the Idea of Exposure to Media Messages
    • Exposure and Attention
    • Physical Exposure
    • Perceptual Exposure
    • Psychological Exposure
    • Attention
    • Exposure States
    • Automatic State
    • Attentional State
    • Transported State
    • Self-Reflexive State
    • Information-Processing Traits
    • Cognitive Traits
    • Field Independency
    • Crystalline Intelligence
    • Fluid Intelligence
    • Conceptual Differentiation
    • Emotional Traits
    • Emotional Intelligence
    • Tolerance for Ambiguity
    • Non-impulsiveness
    • The Media Literacy Approach
    • Processing Information
    • Tools
    • Summary
    • Further Reading
    • Exercises

PART V • CONTENT

    • Chapter 9 • Entertainment
    • What Is Entertainment?
    • Audience’s Perspective
    • Programmers’ Perspective
    • Patterns
    • Content Analysis Method
    • Character Patterns
    • Controversial Elements
    • Health
    • Body Image
    • Telling Stories as a Business
    • Story Formulas
    • General Story Formula
    • Genres
    • Comedy
    • Drama
    • Romance
    • Challenges
    • Different Media
    • Changing Public Taste
    • Dealing with Risk
    • Becoming Media Literate with Entertainment Messages
    • Appreciate the Blend of Reality and Fantasy
    • Appreciate Story Formulas
    • Summary
    • Further Reading
    • Keeping Up to Date
    • Exercises
    • Chapter 10 • Advertising
    • Advertising Is Pervasive
    • Advertising Strategies
    • Traditional Strategy
    • Digital Strategies
    • Tools of Advertising
    • Tools for Identifying Audiences
    • Tools for Persuading Audiences
    • Search Engine Optimization
    • Recommender Systems
    • Ratings Services
    • Buying Funnel
    • Becoming More Media Literate with Advertising
    • Analyze Your Personal Needs
    • Analyze Ads
    • Look for Differences
    • Evaluate the Ads
    • Summary
    • Further Reading
    • Keeping Up to Date
    • Exercises
    • Chapter 11 • News
    • Dynamic Nature of News
    • Rise and Fall of “Big News”
    • Shift to Online Sources of News
    • Changes in the Need for News
    • Changes in News Content
    • More Immediate
    • More Local
    • Shorter News Stories
    • Multimedia Stories
    • Different Perspectives on News
    • Political Philosophy Perspective
    • Professional Journalism Perspective
    • Economic Perspective
    • Marketing Perspective
    • Standards for Evaluating News
    • By Type of Producer
    • By News Criteria
    • By Accuracy
    • By News Perspective
    • How Can We Become More Media Literate with News?
    • Exposure Matters
    • Quality Matters
    • Be Analytical
    • Evaluate Facts
    • Evaluate the News Story
    • Be Skeptical
    • Summary
    • Further Reading
    • Keeping Up to Date
    • Exercises
    • Chapter 12 • Competitive Experiences
    • Attraction to Digital Games
    • Who Are the Players?
    • Why the Attraction?
    • The Game-Playing Experience
    • Creating Digital Game Platforms
    • Designing Digital Games
    • Marketing Digital Games
    • Types of Games
    • Massively Multiplayer Online Role-Playing Games (MMORPGs)
    • Digital Games as Sport
    • Addiction to Digital Games
    • Addiction Defined
    • The Addiction Progression
    • Displacement
    • Dependence
    • Addiction
    • Media Literacy
    • Personal Implications
    • Broader Concerns
    • Summary
    • Further Reading
    • Keeping Up to Date
    • Exercise
    • Chapter 13 • Social Networking Experiences
    • Friendship
    • History
    • Attraction
    • Effects
    • Negative Effects
    • Both Negative and Positive Effects
    • Dating
    • Attraction
    • Dangers
    • Living
    • Second Life
    • Farmville
    • The Sims
    • Attraction to Virtual Worlds
    • Opinion Sharing
    • Blogs
    • Attraction
    • Media Literacy with Social Networking
    • Summary
    • Further Reading
    • Keeping Up to Date
    • Exercise
    • Chapter 14 • Acquisition Experiences
    • Information
    • Music
    • Video
    • Shopping
    • Acquisition Issues
    • Shopping Addiction
    • Piracy
    • The Economy
    • Media Literacy with Acquisition Platforms
    • Summary
    • Further Reading
    • Keeping Up to Date
    • Exercises

PART VI • SPRINGBOARD

    • Chapter 15 • Helping Yourself and Others to Increase Media Literacy
    • Helping Yourself
    • Ten Guidelines
    • 1. Strengthen Your Personal Locus
    • 2. Develop an Accurate Awareness of Your Exposure Patterns
    • 3. Acquire a Broad Base of Useful Knowledge
    • 4. Think About the Reality–Fantasy Continuum
    • 5. Examine Your Mental Codes
    • 6. Examine Your Opinions
    • 7. Change Behaviors
    • 8. Become More Skilled at Designing Messages
    • 9. Do Not Take Privacy for Granted
    • 10. Take Personal Responsibility
    • Illustrations of Milestones
    • Cognitive Ladder
    • Emotional Ladder
    • Moral Ladder
    • Aesthetic Appreciation Ladder
    • Examples of Levels of Literacy
    • Helping Others
    • Interpersonal Techniques
    • Interventions
    • Public Education
    • Current Situation
    • Barriers
    • What Can You Do?
    • Societal Techniques
    • Summary
    • Keeping Up to Date
    • Exercises

INTRODUCTION TO THE ISSUES CHAPTERS

Issue 1 • Ownership of Mass Media Businesses

    • Delineating the Issue
    • Arguments against Concentration of Ownership of Media Companies
    • Arguments for Concentration of Ownership of Media Companies
    • Evidence of Concentration
    • Trend toward Concentration
    • Factors Driving the Trend
    • Efficiencies
    • Regulation
    • Deregulation
    • Evidence for Harm
    • Increased Barriers to Entry
    • Reduced Level of Competition
    • Reduced Number of Public Voices
    • Changes in Content
    • Your Own Informed Opinion
    • Expand Your Perspective
    • Analyze the Evidence
    • Ownership and Control
    • Harm
    • Recognize Your Values
    • Localism
    • Efficiency
    • Conclusion
    • Further Reading
    • Keeping Up to Date
    • Applying Media Literacy Skills

Issue 2 • Sports

    • Delineating the Issue
    • The Money Cycle
    • Players
    • Owners and Leagues
    • Television Networks
    • Advertisers
    • The Public
    • Olympics
    • Video Gaming
    • The Big Picture
    • Your Own Informed Opinion
    • Cost–Benefit Analysis
    • Implications
    • Extend Your Knowledge
    • Further Reading
    • Keeping Up to Date
    • Applying Media Literacy Skills

Issue 3 • Media Violence

    • Delineating the Issue
    • Public’s Perspective
    • Limiting the Scope of Harmful Effects
    • Equating Violence with Graphicness
    • Focusing on Frequency over Context
    • Producers’ Faulty Beliefs
    • Violence Is Necessary to Storytelling
    • Blame Others, Not Producers
    • Your Own Informed Opinion
    • Implications for Individuals
    • Implications for Producers
    • Moving Beyond Faulty Thinking
    • Further Reading
    • Applying Media Literacy Skills

Issue 4 • Privacy

    • Delineating the Issue
    • Criminal Threats to Your Privacy
    • Stealing Private Information
    • Direct Theft
    • Indirect Theft
    • Economic Purposes
    • Political Purposes
    • Hijacking Computers
    • Destroying Information
    • Noncriminal Threats to Your Privacy
    • Monitoring Activity
    • Collecting and Selling Information
    • Spamming
    • Controlling
    • Public Opinion and Regulations
    • Public Opinion
    • Regulations
    • Your Own Informed Opinion
    • Map Your Expectation of Privacy
    • Information Assessment
    • Threat Assessment
    • Privacy Strategy
    • Remove Private Information
    • Correct Inaccuracies
    • Subvert Invasion of Privacy Practices
    • Limit Cookies
    • Download Software to Protect Your Computer from Threats to Your Privacy
    • Continually Monitor Threats
    • Further Reading
    • Keeping Up to Date
    • Applying Media Literacy Skills

Reviews

There are no reviews yet.

Be the first to review “Test Bank for Media Literacy 10th Edition by W. James Potter”

Ebook Title:

Authors:

Reviews

Create a Free Account

* We don’t share your personal info with anyone. Check out our Privacy Policy for more information