Essentials of Contemporary Business,1st Edition

Essentials of Contemporary Business 1st Edition | TEST BANK

By: Louis E. Boone, David L. Kurtz
About this Textbook
ISBN-10: 1118336496
/ ISBN-13: 9781118336496
Edition: 1st Edition
Format: MS Word /or PDF
Published By: Wiley




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Table of Content:

1. The Changing Face of Business
2. Business Ethics and Social Responsibility
3. Economic Challenges Facing Contemporary Business
4. Competing in World Markets
5. Small Business and Forms of Business Ownership
6. Starting Your Own Business
7. Management, Leadership, and the Internal Organization
8. Human Resource Management: From Recruitment to Labor Relations
9. Top Performance through Empowerment, Teamwork, and Communication
10. Production and Operations Management
11. Customer-Driven Marketing
12. Product and Distribution Strategies
13. Promotion and Pricing Strategies
14. Using Technology to Manage Information
15. Understanding Accounting and Financial Statements
16. The Financial System
17. Financial Management

Product Details:

Language: English
ISBN-10: 1118336496
ISBN-13: 978-1118336496
ISBN-13: 9781118336496

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