Economics of Strategy,7th edition

Economics of Strategy 7th edition

By: David Dranove, David Besanko, Mark Shanley, Scott Schaefer
About this Book
ISBN-10: 1119378761
/ ISBN-13: 9781119378761
Edition: 7th edition
Format: MS Word /or PDF
Published By: Wiley

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Table of contents:

PART ONE: FIRM BOUNDARIES
1. The Power of Principles: An Historical Perspective
2. The Horizontal Boundaries of the Firm
3. The Vertical Boundaries of the Firm
4. Integration and Its Alternatives
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5. Competitors and Competition
6. Entry and Exit
7. Dynamics: Competing Across Time
8. Industry Analysis
PART THREE: STRATEGIC POSITION AND DYNAMICS
9. Strategic Positioning for Competitive Advantage
10. Information and Value Creation
11. Sustaining Competitive Advantage
PART FOUR: INTERNAL ORGANIZATION
12. Performance Measurement and Incentives
13. Strategy and Structure
14. Environment, Power, and Culture

Product Detail:

Language: English
ISBN-10: 1119042313
ISBN-13: 978-1119042310
ISBN-13: 9781119042310

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