Business Communication: Polishing Your Professional Presence,2nd Edition

Business Communication: Polishing Your Professional Presence 2nd Edition

By: Barbara G. Shwom , Lisa Gueldenzoph Snyder
About this Book
ISBN-10: 0133059510
/ ISBN-13: 9780133059519
Edition: 2nd Edition
Format: MS Word /or PDF
Published By: Prentice Hall

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Product Description:

Directed primarily toward undergraduate college/university courses in business communication, this text also provides practical content to current and aspiring industry professionals.
Career success depends largely on one’s ability to be professional, adaptable, and strategic about their communication choices. By providing concise information on how to develop a strong foundation in business communication, Business Communication: Polishing Your Professional Presence helps readers enhance their professional and personal success.

Table of contents:

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Becoming a Successful Business Communicator
2. Working with Others: Interpersonal, Intercultural, and Team Communication
3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2. DELIVERING EFFECTIVE MESSAGES
4. Communicating Routine Messages and Building Goodwill
5. Communicating Persuasive Messages
6. Communicating Bad News

PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
7. Finding and Evaluating Business Information
8. Preparing Persuasive Business Proposals
9. Preparing Business Reports
10. Preparing and Delivering Business Presentations

PART 4. PERSUADING AN EMPLOYER TO HIRE YOU
11. Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters
12. Getting the Job—Interviewing and Following Up

Product Detail:

Language: English
ISBN-10: 0133059510
ISBN-13: 978-0133059519
ISBN-13: 9780133059519

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