Business A Practical Introduction,1st Edition

 Business A Practical Introduction 1st Edition

By: Brian K. Williams, Stacey C. Sawyer, Susan Berston, A. Third, B. Fourth B., Rebecca Tarver Chase
About this Book
ISBN-10: 0132334291
/ ISBN-13: 9780132334297
Edition: 1st Edition
Format: MS Word /or PDF

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Table of contents:

Part 1: Today’s Business Environment
Chapter 1: Starting Out
Chapter 2: Ethics & Social Responsibility
Chapter 3: Economics
Chapter 4: Globalization
Part 2: Starting & Growing a Successful Business
Chapter 5: Forms of Ownership
Chapter 6: The Entrepreneurial Spirit
Part 3: Management: Achieving Superior Results in the Workplace
Chapter 7: Management & Leadership
Chapter 8: The Effective Organization
Chapter 9: Operations Management
Chapter 10: Motivating Employees
Chapter 11: Human Resource Management
Part 4: Marketing
Chapter 12: Marketing
Chapter 13: Product & Pricing Strategies
Chapter 14: Distribution & Promotion Strategies
Part 5: Financial Resources
Chapter 15: Accounting & Finance
Chapter 16: Financial Management
Chapter 17: Securities Markets

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